Case Study By Ranktriz
How a Canadian Foot Clinic Generated 4.39K Organic Clicks and 205 Calls in Three Months
We designed and developed a professional website for a foot clinic in Canada, Alberta, and continue to support its online presence through SEO, local SEO, multi-location Google Business Profile management, and ongoing website maintenance.
The project combines website development with ongoing search optimization to help the clinic build stronger visibility across Google and provide prospective patients with a clear path from search to service information and contact.
Project Overview
Industry: Healthcare / Foot Care
Location: Edmonton, Alberta, Canada
Website Platform: Umbraco
Engagement: Ongoing
Primary Focus: Website Development, SEO & Local SEO
As the founder of Ranktriz, I personally worked on the website development and continue to manage the clinic’s ongoing SEO, local search presence, and website maintenance.
The goal was not simply to create a new website, but to build a digital foundation that could support the clinic’s visibility and growth over the long term.
The Challenge
For a local healthcare business, having a professional website is only one part of building an effective online presence.
Potential patients search for specific services, treatments, and local providers before deciding which clinic to contact. The clinic therefore needed a website that could clearly communicate its services while also supporting its visibility across local search.
The project needed to address several areas:
- Create a professional and trustworthy website
- Clearly present the clinic’s services and treatment information
- Build a strong foundation for organic search
- Improve local search visibility in Canada
- Strengthen the clinic’s presence across Google Business Profiles
- Support multiple locations through local search optimization
- Keep the website maintained and updated over time
- Create a digital presence that could continue to grow rather than remain a one-time website project
Strategy By Ranktriz
The Approach
01 — Website ReDevelopment
The website was designed and developed on Umbraco CMS, with the goal of making the clinic’s services easy for potential patients to understand and navigate.
The website structure was built around the clinic’s core services, treatment information, and patient journey.
The focus was on creating a clean and professional experience that allows visitors to quickly understand:
- What the clinic offers
- Which foot-care services are available
- What conditions and treatments the clinic specializes in
- Where the clinic is located
- How to find relevant information
- How to take the next step toward contacting the clinic
The website was also developed with search visibility in mind, providing a strong foundation for the ongoing SEO work.
02 — SEO & Web Optimization
Following the website development, SEO became an ongoing part of the engagement.
The objective is to increase the website’s visibility for relevant searches and make sure the clinic can be discovered by people actively looking for its services.
The ongoing work includes areas such as:
- SEO strategy
- Keyword targeting
- On-page optimization
- Service-page optimization
- Internal linking
- Content and page optimization
- Technical improvements
- Search performance monitoring
The strategy focuses on building visibility around relevant services and treatment searches rather than relying solely on broad, high-level keywords.
03 — Local SEO
Because the clinic serves a defined geographic market, local SEO is a major part of the project.
The focus is on strengthening the clinic’s visibility when potential patients search for relevant foot-care and podiatry services in Alberta.
This includes ongoing work to improve the relationship between the website, local search signals, service information, and the clinic’s Google presence.
The goal is simple:
Help the right people find the clinic when they are actively looking for the services it provides.
04 — Multiple Google Business Profiles
The clinic’s local search presence also involves multiple Google Business Profiles associated with its locations.
Managing a multi-location presence requires more than simply creating profiles. Each location needs to maintain accurate and relevant business information while supporting its own local search visibility.
As part of the ongoing engagement, Ranktriz works on the clinic’s Google Business Profile presence alongside the website and local SEO strategy.
This creates a more connected local search ecosystem between the clinic’s website and its individual Google locations.
05 — Ongoing Website Maintenance
The project did not end when the website went live. Ranktriz continues to provide ongoing website maintenance and support, helping keep the website functional, updated, and ready for continued SEO work. This ongoing relationship allows improvements to be made as search performance, business requirements, and content needs evolve.
Instead of treating the website as a finished product, it is managed as an evolving digital asset.
The Results
Google Search Performance
Compared with the previous three-month period, the website increased from 4.08K to 4.39K clicks and from 696K to 742K impressions.
That represents approximately:
+7.6% increase in organic clicks
+6.6% increase in search impressions
The data shows that the website is generating significant search visibility while continuing to attract organic traffic.
Google Business Profile Engagement
During the same May–July 2026 period, the clinic’s Google Business Profile generated:
205
Calls from the Business Profile
These calls represent direct actions taken by users from the clinic’s Google Business Profile.
For a local healthcare business, actions such as calls are particularly valuable because they can represent high-intent users who are actively considering contacting the clinic.
The Google Business Profile data also provides an important reminder that local search performance is not measured only by rankings or impressions—the actions people take after discovering a business matter as well.
Key Results at a Glance
Metric | Result |
Google Search clicks | 4.39K |
Google Search impressions | 742K |
Average CTR | 0.6% |
Average position | 11.5 |
Google Business Profile calls | 205 |
Search clicks vs. previous period | +7.6% |
Search impressions vs. previous period | +6.6% |
Reporting period | May–July 2026 |
Google Search Console figures represent the May–July 2026 reporting period compared with the previous three months. Google Business Profile calls represent the same May–July 2026 period. Results are specific to this project and do not guarantee identical outcomes for other businesses.
The Outcome
The project gave the Canadian foot clinica stronger digital foundation across its website, organic search presence, and local search visibility.
From developing the website on Umbraco to managing ongoing SEO, local SEO, multiple Google Business Profiles, and website maintenance, Ranktriz has continued to support the clinic beyond the initial development phase.
The result is an evolving digital presence designed to help the clinic:
Be found.
Be understood.
Be contacted.
Ranktriz
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